Harvest The Seeds of Success
Decision Grid
Stop guessing your next move.
Use an approach that is built on a simple but powerful decision grid that maps futures strength vs. local basis strength—so you always know exactly how to respond in any market.
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Strong Futures + Strong Basis → Lock in aggressive pricing
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Strong Futures + Weak Basis → Hedge futures, manage basis risk
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Weak Futures + Strong Basis → Capture strong local cash opportunities
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Weak Futures + Weak Basis → Protect, store, and wait for recovery
When you can see the market clearly, decisions become simpler—and more profitable.
We help you turn market conditions into disciplined action, not emotion.
Right market. Right contract. Right time. That’s smarter grain selling.
Target Price
Sell above the market
Recommended Actions
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You choose a target price and a time frame.
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Nothing happens until the market reaches your target.
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Once the market trades at or above your target price, the order automatically triggers and becomes a firm sales contract.
Why
This allows you to participate in market rallies without constantly watching prices. Best of all, grain markets can move quickly and briefly touch your target before reversing, meaning your grain can be sold on short-lived price spikes.
Risk Management
A triggered target price becomes a legally binding grain contract.
Avoid overcommitting by placing multiple overlapping targets, as this can unintentionally sell more grain than planned or reduce flexibility in a rising market
Hot Tip: Summer Markets Move Fast
Summer grain markets can rally sharply—sometimes overnight. We’ve seen target orders filled well above current prices during sudden spikes.
Set disciplined plans, but don’t be afraid of higher targets. In fast markets, unexpected levels get hit more often than you think.
Strong Futures (High Price Level)
Strong Basis (Tight / Narrow)
Best Overall Market SELL SIGNAL
Recommended Actions
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Fixed Price Contract (best choice)
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Minimum Price Contract
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Cash sale / Forward contract
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Scale selling
Why
Strong futures + strong basis = excellent net cash price. Lock it in aggressively.
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Risk Management
Low risk – capture premium. Consider selling in increments.
Strong Futures (High Price Level)
Weak Basis (Wide / Poor)
Good Futures – Poor Local Cash
Recommended Actions
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Fixed Price Contract
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Deferred Pricing Contract
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Futures Only hedge - Best
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Target Price Contract
Why
Futures are offering good value, but local basis is dragging the cash price down. Lock the futures price now.
Risk Management
Basis risk remains. Monitor for basis improvement before final pricing.
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Weak Futures (Low Price Level)
Strong Basis (Tight / Narrow)
Poor Futures – Good Local Cash
Recommended Actions
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Deliver into Cash Market (spot sale)
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Basis Contract (best choice)
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Store selectively
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Target Price Contract
Why
Basis is your strength. Capture the strong local cash market even if futures are weak.
Risk Management
Basis risk is low. Consider partial sales.
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Weak Futures (High Price Level)
Weak Basis (Wide / Poor)
Good Futures – Poor Local Cash
Recommended Actions
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Store (primary signal)
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Deferred Pricing Contract
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Target Price Contract
Why
Both futures and basis are poor. Avoid selling. Hold crop and wait for market recovery.
Risk Management
High price risk. Use storage wisely (monitor carry, storage costs, quality).
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Core Message
The market doesn’t pay you for growing a great crop. It pays you for making smart selling decisions.
At Insight Ag Marketing LTD , we help farmers move from guessing to a clear, disciplined marketing strategy.
By understanding futures strength and basis strength, you can choose the right contract for the right market — protecting your profit and reducing risk.
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Sell with confidence. Get paid. Sleep better.
That’s where we come in.
If you want a clear, practical look at what this would mean for your Farm, call Insight Ag Marketing.
To learn more text “Call Me” to 403-782-5488
Confident Grain Selling Starts Here
Smart Selling
We believe every farmer should follow these core principles:
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Get Paid Fast — Let your crop grow NOT your accounts receivable.
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Understand the Contract — If you can’t explain it simply, don’t sign it
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Match the Contract to the Market — Strong futures? Weak basis? There’s a right tool for every situation
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Always Have an Exit Plan — No strategy = No contract
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Target Price Contracts work in any market
Smart farmers don’t just grow grain — they market it with discipline.
WHAT CLIENTS SAY
I’ve known Greg for many years and our business dealings have been top notch. Greg takes care of his clients best interests and understands and respects the need to provide value to his clients in an ever-changing and volatile environment! I would recommend Greg’s marketing services!.”
-Jim Beusekom, Owner Market Place Commodities
WHAT CLIENTS SAY
“We have been working with Greg since 2015. We appreciate his knowledge of current markets and predicting where markets are headed. This has helped us successfully form a marketing plan. His ability to stay connected on a current basis keeps our marketing plans on track, especially in our busy seasons. We also appreciate his willingness to sit down and create break even prices on all our crops. We feel Greg is an asset to our team and we have witnessed a good return on investment.”
--Pohl Land and Cattle Ltd., Wetaskiwin
WHAT CLIENTS SAY
“I have been working with Greg since 2011 on my crop marketing needs. I have always appreciated Greg’s business insight and ability to make complex processes simple to understand. This has translated into a very effective partnership and trusted relationship with Greg that I can count on at all times. Greg is now a significant contributor to my business vision and strategies for the farm operation.”
-James Benkie, Owner Benville Grain;
-James Benkie, Owner Benville Grain farm
WHAT CLIENTS SAY
“I deal with a lot of grain marketers everyday and Greg ‘s clients are constantly near the top. Also, he is a real pleasure to work with. If there is a problem Greg is always there to help out.”
-Erin, Grain buyer at elevator​​